How to write for SEO

Search engine optimization is part art, part science, and always changing. To do it well you’ll want to get expert help. In the meantime, here are the basics of SEO writing:

• Determine the keywords and phrases most applicable to your content.
• Be sure people are actually searching on them. SearchEngineWatch.com is one of many sites that can help you find popular keyword searches.
• Consider variants of phrases (the “longtail” approach). For example, if you’re writing about WordPress themes, you might want to use WordPress themes, WordPress templates, premium WordPress themes, free WordPress themes, and similar variants.
• Use keywords and phrases liberally but appropriately throughout the copy.
• Use keywords and phrases in subheads and internal links.
• Check your keyword density (3-5% is recommended in text). KeywordDensity.com is one of many sites that will perform this analysis.
• General phrases are more important on home page; specifics more-so on internal pages.
• Interactive content can hep produce inbound links.

And of course, be sure to provide interesting, useful, focused, relevant, and well-written content.